It goes without saying, that when you start up a business, you’re going to want people to know about it, so advertising is a must, and there are many ways to go about it. Depending on whether your business is based online, or on a high street you may need to adopt at least two or three methods to bring your customers in. Costs have to be considered too – advertising can vary from costing a few pounds per advert in a newspaper to thousands of pounds to advertise on certain websites for longer periods of time.
If you have a shop or business based in a confined local community, then advertising in local newspapers and magazines can have a much more concentrated impact than if it was based in a major city – it strikes customers on a more personal level when the community surrounding it is quite small itself. On top of that, you will be able to build up positive relationships between customers and your business when there are recurring visitors.
Online advertising is undoubtedly one of the most effective ways to get your message across to draw in customers. Thomas Perkins, Digital Marketing Manager at One Sure Insurance said, “While sometimes being the most expensive option available, dependent on the market and location of the advert, it will get more exposure due to the massive amount of traffic online these days, and thanks to features on certain websites showing “recommended adverts” to people dependant on their recent searches and browsing history, the exposure you pay for won’t be wasted on people who are far from interested – instead it will be seen by those that it could have some form of relevance to.”
If you have your own website created for your business, then any advertising you do online could link directly to it – making it easier for your customers to reach you. Be careful though not to fall in a trap that many online businesses throw themselves in to – you create a lovely-looking, appealing advert that brings in customers and visitors, but when customers get to your website they see that it is poorly put together and under-maintained, instant being clicked away from. Continuity is the aim of the game when creating a brand name. If your logo and design theme carries across your website, store and all of your adverts, it will look a lot more professional than varying designs.
Be sure to make your advert look well thought out, professional, and match it to your business’ current designs and themes. That way, customers will look at your work and see an enticing opportunity for them to click on, that could possibly lead to more business and even sales.